Our Story

Sabella Sweets was started by Founder and CEO Kimberly Wyckoff. Our mission is to provide a chocolate experience that makes you want more.

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People always ask me "How did you get into chocolate-covered pretzels?"

That is an easy answer " My nephew!"

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20 years ago, my nephew was invited to the Tiger Woods Camp. I created a fundraiser so that we could raise the money for him to go. 

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It was then that IMPRETZABLE line of pretzels was born. What started as a family fundraiser 20 years later has become a family legacy.